(photo courtesy of stylejunkee.com)

Daniella Issa Helayel is a Brazilian fashion designer who has previously worked as a buyer and fashion consultant.  She began designing her label “Issa” over nine years ago and draws inspiration from Coco Chanel for the “busy, everyday women”.

“I see my role as a designer to produce dresses which are flattering, sexy, comfortable and versatile” – Issa

Issa is available globally in department stores, and will soon be available online.